The Design Museum Shop redesign explores how an e-commerce experience connected to the Design Museum London can become more accessible, intuitive, and inclusive. The project focuses on improving the Home page( Not by me), Product Listing Page, Product Detail Page, and navigation system, with a particular emphasis on users with cognitive disabilities.

The redesign is driven by information architecture. Through card sorting and testing, categories and labels were simplified, and the structure was reorganised to better match how users understand and navigate content. This reduces confusion and cognitive load.

The navigation bar was rethought to prioritise clarity and hierarchy over visual complexity. By simplifying the structure and creating a more predictable layout, the system becomes easier to read, scan, and use.

Overall, the project demonstrates how thoughtful structure and accessible design can improve usability while still aligning with the Design Museum’s visual identity.